A way of ranking your incoming leads so you know — before you ever pick up the phone — which ones are most likely to become paying customers.
Lead scoring gives each new lead a number, like a rating out of 100. The score is based on signals you already have: company size, job title, budget, what they clicked, how fast they replied. A high score means "this person looks like your best customers". A low score means "probably not worth chasing hard".
It turns a messy pile of enquiries into a clear, ordered list.
Say you sell B2B accounting software and get 200 trial signups a month. Your sales team can only call 50 of them properly. With lead scoring, a finance director at a 150-person firm who used the product three times might score 92, while a student using a free email who logged in once scores 11. Your team calls the top 50 by score instead of working alphabetically — and closes roughly twice as many deals from the same number of calls.
Lead scoring focuses your team's limited hours on the people most likely to buy, so nothing valuable slips through the cracks. Just as importantly, you can send those scores back to your ad platforms. Then Meta and Google stop optimising for "any lead" and start finding more people who look like your 90-scorers — quietly raising the quality of every campaign.
PipeValue sends the real value of every lead to Meta, Google, LinkedIn & TikTok — no data team.
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