A 200-seat enterprise demo and a student kicking tires cost you the same click — and look identical to Google. PipeValue sends the difference back, so Smart Bidding hunts ACV instead of signups.
SaaS deal sizes span 100× — but campaigns optimized on “demo booked” treat every conversion as equal, so budget drifts to the cheap end.
PipeValue turns your CRM's qualification into the value Google and Meta optimize on.
Your CRM already captures company size, plan interest and qualification. PipeValue turns those fields into € values — and keeps them honest against closed-won ARR.
Example — SaaS demo & trial value tiers
Value ≈ P(close) × first-year ACV, per segment.
Values stream to the platforms in real time — Smart Bidding and value optimization learn who is actually worth paying for.
Seats, plan, industry, ICP score, PQL signals — model value from whatever you already track.
Values recalibrate as leads move MQL → SQL → Won. Your signal improves every week.
Google Enhanced Conversions, Meta CAPI, LinkedIn CAPI — within seconds of the demo request.
Know which campaigns still optimize on raw conversions — and when you're ready for tROAS.
See value distribution by channel and campaign — where the ARR actually comes from.
Validate the model on your real funnel before a single value is sent.
One-click OAuth — or drop a CSV and let the AI map it. Setup guides for every pair:
Yes — that's exactly why you send a predicted value at lead creation instead of waiting for the deal to close. PipeValue values the lead instantly from fit and intent signals, then recalibrates the model as deals close.
Even more. PLG funnels drown in free-tier noise; sending differentiated values (PQL vs casual signup) is how you keep Google from optimizing your budget toward students.
LinkedIn accepts conversion values via CAPI, which improves its optimization and your reporting, even though its bidding is less value-driven than Google's or Meta's. PipeValue sends to all three from one place.
Connect HubSpot or Salesforce, ship a value model in shadow mode, and watch enterprise leads out-bid the noise.
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