Guides

Everything you need to bid on value.

Step-by-step playbooks on connecting your data, modeling value, matching identities and shipping conversions to every platform.

Start here

Foundations.

The concept, why it beats lead-volume optimization, and how to launch your first model.

OAuth setup, choosing objects, and picking the attributes that predict value.

Install the capture snippet, store gclid/fbclid/li_fat_id, and stitch them to leads.

Modeling & dispatch

From raw attributes to a euro value, with simulation and shadow mode before launch.

Connect your dataset, map match keys, and verify deliveries in Events Manager.

Wire up enhanced conversions for leads and feed real values via gclid.

Configure the CAPI connection and match on email and li_fat_id.

Sync outcomes, read the predicted-vs-realized chart, and apply corrections.

Hashing PII, honoring consent, and keeping data in the EU end-to-end.

Start a free trial and follow the in-app guides as you connect your first source.