How it works

From raw lead to value-based bidding, in five steps.

Connect, segment, score, value, send — one clean sequence. No data team, no pipelines to maintain. And every send feeds a loop that makes your next batch of leads better.

The pipeline

One clean sequence, fully managed.

Every lead flows left to right; every outcome flows back to make the next prediction sharper.

Connect

CRM or file.

Segment

Who converts.

Score

Rank by quality.

Value

A real €.

Send

To every platform.

1 Connect

Plug in your CRM — or just drop a file.

One-click OAuth to HubSpot, Salesforce or Pipedrive. In a hurry? Drop a CSV and AI Drop & Analyze maps your fields, segments and revenue drivers in the browser — names and emails anonymized before anything leaves your device.

  • Secure OAuth, tokens encrypted in a vault
  • AI Drop & Analyze for instant setup from a file
  • Import any window — full history for subscription LTV
Sources in, platforms out
One connection each way.
HubSpotSalesforcePipedrive✨ CSV → AI
Google AdsMetaLinkedInTikTok
2 Segment

See which leads actually convert.

PipeValue groups your leads into quality bands from your real outcomes and shows the conversion rate of each — so you know, with evidence, who your best-fit leads are before you spend a cent more on them.

  • Conversion & value by band, straight from your CRM
  • Target / neutral / exclude signals on every segment
  • The drivers that separate winners from tire-kickers
Conversion rate by lead-quality band
Your top band converts far more than the rest.
low qualitytop quality
Top band converts 4.3× the baseline.
3 Score

Rank every lead by quality.

Pick the fields that predict success and weight them — or start from a preset. PipeValue grades how well your model separates the leads that close, live, on your own data, and tells you when it doesn't yet.

  • Guided model builder — presets or custom rules
  • A live grade on how well it ranks real outcomes
  • Versioning, shadow mode and one-click rollback
Model quality
How well your scores rank the leads that close.
A
Top-scored leads convert 4.3× more than average.
4 Value

Turn the score into a real euro amount.

A grade ranks leads; a value tells the algorithms how much each is worth. PipeValue converts your model into € — probability of closing × lifetime value, projected for subscriptions — so platforms bid in money, not points.

  • P(close) × LTV preset, or your own rules
  • Survival-projected LTV for subscription revenue
  • Simulate on real leads before going live
From score to €
Every lead carries a money value.
value = P(close) × LTV = 0.42 × €1,550 = €651
shadow → liveEURv3
5 Send

Stream that value to every ad platform, live.

The moment a lead is scored, PipeValue resolves its identity — click IDs plus hashed email and phone — and sends the conversion to each destination with the keys that platform matches on. Retries, dedup, token refresh and per-destination logs are automatic.

  • Meta CAPI · Google · LinkedIn · TikTok
  • Click-ID + hashed PII for high match rates
  • Auto token-refresh & self-healing retries
One value, every destination
Dispatched in real time.
€651 Meta ✓Google ✓LinkedIn ✓TikTok ✓
match rate 84%4/4 delivered
And it compounds

Every send makes the next batch of leads better.

The value you send teaches each platform what a great lead looks like. It brings you more of them, your outcomes get richer, your scoring sharpens — and lead quality climbs, week after week.

Connect Segment Score Value Send Quality compounds +41% lead value / quarter
Under the hood

How a lead is matched across platforms.

There's no shared ID between Meta, Google and LinkedIn. So PipeValue makes your CRM lead the single source of truth, and speaks each platform's identity language at send time.

  • 1. Capture click IDs (gclid, fbclid, li_fat_id) at lead capture
  • 2. Resolve them + hashed email/phone into one golden record
  • 3. Route each conversion to the right platform with its match keys
Match keys by platform
Meta   → email#, phone#, fbc, fbp, IP
Google → email#, phone#, gclid / wbraid
LinkedIn → email#, li_fat_id

All PII is SHA-256 hashed and normalized, dispatched only with consent.

Works with your stack

HubSpotSalesforcePipedriveMeta AdsGoogle AdsLinkedInCSV / XLSX

Set it up before your coffee gets cold.

Connect a CRM, define a value model, go live. Most teams are bidding on value the same afternoon.

Start your 15-day free trial →