How it works — PipeValue

Step 1 · Connect

Plug in your CRM and pick what predicts value.

One-click OAuth to HubSpot, Salesforce or Pipedrive — or import a file. PipeValue introspects your objects (contacts, deals, companies) and lets you choose the attributes that actually drive value: deal size, ICP fit, industry, lifecycle stage.

✓ Secure OAuth, tokens encrypted in a vault
✓ Attribute picker per source & object type
✓ CSV / XLSX import for anything else

HubSpotcontactsdealscompanies

deal_amounticp_fitlifecycle_stage

Step 2 · Score

Turn attributes into a euro value.

A guided, two-step model builder converts your chosen fields into a conversion value. Use the preset — probability of closing × lifetime value — or write custom rules. Simulate on historical leads and ship in shadow mode before going live.

✓ P(close) × LTV preset or custom rules
✓ Live simulation on real leads
✓ Versioning, shadow mode, rollback

value = P(close) × LTV = 0.42 × €1,550 = €651

shadowv3 draft

Step 3 · Dispatch

Stream value to every ad platform, live.

As soon as a lead is scored, PipeValue resolves its identity — click IDs plus hashed email and phone — and sends the conversion to each connected destination using the keys that platform matches on. Retries, dedup and per-destination logs are handled automatically.

✓ Meta CAPI · Google EC · LinkedIn CAPI
✓ Click-ID + hashed PII for high match rates
✓ Delivery status & retries per destination

€651→ Meta ✓Google ✓LinkedIn ✓

match rate 84%3/3 delivered

Step 4 · Calibrate

Close the loop with real revenue.

PipeValue automatically syncs closed-won outcomes from your CRM and compares predicted value to realized revenue. When predictions drift, it suggests a correction — keeping your bids anchored to what actually closes.

✓ Automatic outcome sync from CRM
✓ Predicted vs. realized, per segment
✓ One-click calibration suggestions

Calibration accuracy

98%

auto-synced daily

Under the hood

How a lead is matched across platforms.

There's no shared ID between Meta, Google and LinkedIn. So PipeValue makes your CRM lead the single source of truth, and speaks each platform's identity language at send time.

1. Capture click IDs (gclid, fbclid, li_fat_id) at lead capture
2. Resolve them + hashed email/phone into one golden record
3. Route each conversion to the right platform with its match keys

Match keys by platform

Meta → email#, phone#, fbc, fbp, IP

Google → email#, phone#, gclid / wbraid

LinkedIn → email#, li_fat_id

All PII is SHA-256 hashed and normalized, dispatched only with consent.

From CRM lead to smarter ad spend in four steps.

One continuous loop, fully managed.

Plug in your CRM and pick what predicts value.

Turn attributes into a euro value.

Stream value to every ad platform, live.

Close the loop with real revenue.

How a lead is matched across platforms.

Set it up before your coffee gets cold.