A fundable €40k loan file and an abandoned form cost you the same click. PipeValue feeds application quality and size back to Google & Meta — with hashed identifiers and EU residency, because you're regulated.
In lending and fintech, revenue concentrates in the few applications that are complete, eligible and sizable. Platforms optimizing on “form submitted” can't tell them apart.
PipeValue turns eligibility, completeness and ticket size into the bidding signal.
Your funnel already scores eligibility and ticket size. PipeValue converts that into € values the platforms can optimize on — updated as files move to funded.
Example — lending funnel value tiers
Value ≈ P(funded) × expected margin on the ticket.
Values stream to the platforms in real time — Smart Bidding and value optimization learn who is actually worth paying for.
Emails and phones hashed client-side of the platforms; raw PII never reaches the ad networks.
EU data residency, DPA available, full data-deletion flow. Built for regulated teams.
Values recalibrate against actually funded files — not just submitted forms.
Applications valued and sent in seconds — Meta and Google learn while the intent is fresh.
See which campaigns still bid on volume, and when your value signal is ready for tROAS.
Broken token = instant email + automatic back-fill on reconnect. No silent data gaps.
One-click OAuth — or drop a CSV and let the AI map it. Setup guides for every pair:
Yes — that's the design. Identifiers are hashed (SHA-256) before matching, only the € value and hashed keys are transmitted, and tokens live encrypted in a vault. The platforms never see raw applicant data.
You send a predicted value at application time (eligibility × ticket size), and PipeValue recalibrates the model as files reach funded status. Platforms get instant signal; the model gets truth.
In the EU (Supabase, EU region). Transfers to ad platforms are covered by SCCs / Data Privacy Framework, documented in our privacy policy and DPA.
Send fundability back to your ad accounts and let the algorithms find borrowers who actually close.
Start your 15-day free trial →