From the first lead to the closed-won deal, PipeValue scores value, resolves identity, dispatches to every platform and corrects itself — so you never build any of it.
Each lead is scored and dispatched within seconds of landing in your CRM.
Turn any CRM attribute into a euro value with presets or custom rules.
Stitch click IDs and PII into one golden record for high match rates.
Meta CAPI, Google Enhanced Conversions and LinkedIn from one place.
Predicted value is checked against realized revenue and auto-tuned.
ROAS, value distribution and platform mix — the numbers that matter.
The moment a lead is created or updated, PipeValue runs your model and produces a conversion value in euros — not a vague score. It fires instantly, so platforms learn from fresh signal while the click is still warm.
Start from a preset — probability of closing × lifetime value — or build your own rules on any CRM field: deal size, ICP fit, industry, lifecycle stage. Simulate the output on real leads before a single euro is sent.
PipeValue captures click IDs (gclid, fbclid, li_fat_id) and hashed PII, then resolves them into a single golden record per person. Each conversion is routed back to the right platform with the keys it understands — pushing match rates up and waste down.
Send the same revenue signal to Meta Conversions API, Google Enhanced Conversions and LinkedIn — with per-destination status, retries and dedup keys handled for you. Add a destination in a click; PipeValue does the plumbing.
PipeValue pulls closed-won outcomes back from your CRM and compares predicted value to realized revenue. When the model drifts, it surfaces the correction — so your bids stay anchored to reality, not last quarter's assumptions.
See blended ROAS, value distribution, platform mix and LTV by cohort — annotated with the changes you made. No more guessing whether the spend actually produced pipeline.
Tokens are encrypted in a vault and never exposed to the browser. Every workspace is isolated, and data stays in the EU.
OAuth tokens stored encrypted, accessible only to the secure pipeline.
Row-level security keeps every customer's data strictly separated.
Hosted in eu-west, GDPR-aligned, consent-aware dispatch.
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