Every ad and CRM term behind value-based bidding — defined without jargon, with a concrete example and why it matters for your business.
How much revenue each €1 of ad spend brings back — and why the reported number often flatters you.
Read definition →Telling the platform the return you want so it bids to hit it — and what it needs from you first.
Read definition →The number you attach to a conversion so the algorithm chases revenue, not raw count.
Read definition →What you pay for each lead — and why the cheapest leads are often the most expensive.
Read definition →The total profit a customer brings over time — the anchor for what a lead is really worth.
Read definition →A server-to-server way to tell the ad platforms what happened — without relying on cookies.
Read definition →Sales that close off the platform — fed back so the algorithm learns what actually pays.
Read definition →Sending hashed first-party data to recover conversions tracking would otherwise lose.
Read definition →The tag that links an ad click to a sale weeks later — the key to offline conversions.
Read definition →The customer data you own — the asset that keeps targeting sharp in a privacy-first world.
Read definition →Turning CRM fields into a single number for how good a lead is — no data scientist needed.
Read definition →Deciding which touchpoint gets credit for a sale — and why SMBs over-think it.
Read definition →Asking the platform to find more people like your best customers — only as good as the seed.
Read definition →Showing ads to people who already engaged — and how to do it without wasting spend.
Read definition →A lead marketing thinks is worth sales' time — and why the definition makes or breaks it.
Read definition →PipeValue sends the real value of every lead to Meta, Google, LinkedIn & TikTok — no data team.
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