Value-based bidding, on autopilot

Turn your CRM into smarter ad spend.

PipeValue reads the real € value of every lead from your CRM and feeds it back to Meta, Google & LinkedIn — so the algorithms optimize for revenue, not raw form-fills.

No setup fee · Card required · Cancel anytime
Blended ROAS
+38%
Cost per SQL
−27%
Avg. value sent
€412
CRM lead € value engine MetaGoogleLinkedIn
Plug in your stack

Connect your sources — or just drop a file.

Bring leads in from your CRM, push real € value out to every ad platform. One-click OAuth, no data team — and if you're in a hurry, drop a CSV and let the AI map it.

CRM & data sources
HubSpot Salesforce Pipedrive CSV / Excel
Ad platforms
Google Ads Meta LinkedIn X TikTok
The problem

Your ad platforms optimize for the wrong thing.

Out of the box, Meta and Google chase whoever fills a form the cheapest. But a €50k enterprise deal and a tire-kicker look identical to the algorithm.

  • Budget pours into cheap, low-intent leads
  • Your best-fit accounts get under-bid
  • Sales drowns in volume, pipeline stays flat
The fix

Bid on pipeline, not clicks.

PipeValue sends a real revenue value back to every platform, automatically.

  • Each lead scored from your actual CRM data
  • Value streamed live to Meta, Google & LinkedIn
  • Continuously calibrated against closed-won revenue
How it works

From raw lead to value-based bidding, in five steps.

One clean, sequential flow. PipeValue handles the plumbing, the tokens and the calibration — you just watch lead quality climb.

Connect

Your CRM or a file — one-click.

Segment

See which leads actually convert.

Score

Rank every lead by quality.

Value

Turn the score into a real €.

Send

Stream it to every ad platform.

The compounding effect

Your budget stops chasing volume — and shifts toward value.

As PipeValue feeds value back, the algorithms pull spend away from cheap, low-value leads and pile it onto the ones that actually pay. Week after week, the centre of gravity of your acquisition moves right.

Where your ad spend lands, by lead value
Before value-based bidding vs after — the mass moves to high-value leads.
← low-value leadshigh-value leads →
BeforeAfter PipeValue
What you get

Everything to bid on value — nothing you have to build.

AI Drop & Analyze New

Drop a CSV and our AI maps your fields, finds your best segments and revenue drivers, then proposes a value model — in one click.

Real-time value engine

Every new lead is scored the moment it lands and dispatched within seconds.

Revenue-based scoring

Model value from any CRM field. Preset P(close)×LTV or fully custom rules.

Multi-platform dispatch

Meta CAPI, Google Enhanced Conversions and LinkedIn — from one place.

Calibration loop

Predicted value is checked against closed-won revenue and auto-corrected.

🟢

Connection health

Auto-detects disconnects, emails you, and back-fills missed data the moment you reconnect.

🔒

Secure by design

Tokens encrypted in a vault, per-tenant isolation, EU data residency.

📊

Outcome analytics

See ROAS, value distribution and platform mix — not just vanity clicks.

+38%
average ROAS uplift
−27%
cost per qualified lead
< 1 day
from signup to live bidding
Pricing

Simple pricing. Starts with a 15-day free trial.

Add a card to start your trial — no charge until day 15, cancel anytime.

Most popular

Base

€99 / month
+ €49 per extra ad destination
✓ 1 ad destination included
  • CRM + file sources
  • AI Drop & Analyze onboarding
  • Real-time value engine
  • Meta, Google & LinkedIn dispatch
  • Calibration loop & analytics
  • Up to 5 teammates
Start free trial

Agency

€499 / month
+ €89 per client beyond 5
✓ Up to 5 client workspaces included
  • Everything in Base
  • Unlimited ad destinations
  • Multi-client workspaces
  • Roles & team management
  • Priority support
Explore Agency

Stop paying for leads that never close.

Send real pipeline value to every ad platform — and watch your budget chase revenue instead of clicks.

Start your 15-day free trial →