Questions, answered.

It reads your CRM, computes a real euro value for every lead, and sends that value as a conversion to Meta, Google and LinkedIn — so their algorithms optimize toward revenue instead of cheap form-fills. Then it compares predictions to closed-won revenue and keeps the model accurate.

Most setups send a flat or static value per lead. PipeValue computes a dynamic, per-lead euro value from your actual CRM attributes, handles identity matching across platforms, and closes the loop by calibrating against realized revenue — all without you building or maintaining a pipeline.

Most teams go live the same afternoon: connect a CRM, pick value-driving attributes, ship a model in shadow mode, then flip to live. No data team required.

Yes. Shadow mode scores leads and shows what would be sent without dispatching. You can simulate a model on historical leads and roll back versions any time.

There's no shared ID between Meta, Google and LinkedIn. Your CRM lead is the source of truth; PipeValue captures click IDs (gclid, fbclid, li_fat_id) and hashed email/phone, resolves them into one golden record, and sends each conversion to the right platform using the keys it matches on.

A lightweight snippet reads gclid/fbclid/li_fat_id and UTM parameters and writes them into hidden fields on your existing forms, so they flow into your CRM as lead attributes. PipeValue then reads them at ingestion. See the identity guide for the snippet.

PipeValue hashes PII with SHA-256, dispatches only with consent, and hosts data in the EU. You stay in control of what's sent and for whom. A DPA is available on request.

OAuth tokens are encrypted in a vault and never exposed to the browser. Each customer's data is isolated with row-level security, hosted in eu-west.

Sources: HubSpot, Salesforce, Pipedrive and CSV/XLSX import. Destinations: Meta Conversions API, Google Enhanced Conversions and LinkedIn Conversions API. More are added regularly.

You can import via file, or use the generic webhook/manual connection. Tell us what you need at hello@pipevalue.io — we prioritize integrations by demand.

Yes. Each connected ad account is a destination. Base includes one; add more for €49/month each. Agency includes unlimited destinations.

Yes — you add a payment method to start the 15-day trial, but you're not charged until day 15. Cancel before then and you pay nothing.

No. Pricing is flat per destination and per client. No volume caps, no usage surcharges.

€499/month includes up to 5 client workspaces with unlimited destinations. Each client beyond 5 is €89/month on one consolidated invoice. See the pricing page.

Yes. Upgrade, downgrade or cancel from billing settings whenever you like. Changes are prorated and there's no lock-in.