← All articles Getting started

PipeValue quickstart: live in an afternoon

16 June 2026 · 4 min read

You can go from zero to sending real € values in an afternoon. Here's the fastest path.

1. Connect a source

Go to Sources and connect your CRM with OAuth (HubSpot, Salesforce, Pipedrive, Intercom), or drop a CSV to start. PipeValue detects your attributes automatically.

2. Pick the attributes that matter

In the source, choose the fields that predict value — deal amount, ICP fit, industry, lifecycle stage, company size. You can pull from Contacts, Deals and Companies.

3. Build a value model

On Scoring, add a rule per field and give it a euro value (or use the P(close) × LTV preset). The Lab shows the value distribution and lets you simulate on real leads before going live.

4. Connect a destination

On Destinations, connect an ad account (Meta, Google, LinkedIn, X, TikTok) and pick the conversion target. OAuth where available, token otherwise.

5. Publish in shadow, then go live

Publish your model in shadow mode to log values without sending. When it looks right, flip to live — the next scored leads flow to your platforms, and you can watch deliveries in Logs.

Then let it run. Check Calibration weekly and tune the model as outcomes come back.
Next article5 attribution mistakes that quietly waste ad spend

Start bidding on value.

Connect your CRM and send real € values to Meta, Google & LinkedIn.

Start your 15-day free trial →