PPipeValue
Solutions · Marketing teams

Prove revenue, not clicks.

Your CFO doesn't renew budgets for cheap leads. PipeValue feeds each lead's real € value back to the ad platforms — and gives you the ROAS-on-revenue reporting that wins the budget conversation.

Start 15-day free trial → See how it works
No setup fee · 15-minute setup · Cancel anytime
The problem

Your dashboards say “great CPL”. Sales says “junk leads”.

Google and Meta optimize toward whoever converts cheapest — they can't see which leads become pipeline. So the two of you argue with different numbers.

  • ✕ CPL down, pipeline flat — the two never connect
  • ✕ Sales rejects half the MQLs your campaigns celebrate
  • ✕ You can't defend spend in the QBR with click metrics
The fix

One number both teams trust.

PipeValue turns CRM outcomes into the bidding signal — and into your reporting.

  • ✓ Every lead valued from your actual CRM fields
  • ✓ Platforms bid toward € value, not form-fills
  • ✓ ROAS measured on revenue — the CFO metric
Your value model

From “an MQL is an MQL” to a real € signal.

You define value with the fields you already trust — score, segment, deal size. PipeValue calibrates it against closed-won revenue, continuously.

Example — B2B lead value tiers

Built from CRM fields in minutes. Your tiers, your numbers.

→ 36× spread between your best and worst leads — invisible to the platforms until you send it.

Values stream to the platforms in real time — Smart Bidding and value optimization learn who is actually worth paying for.

+38%
average ROAS uplift
−27%
cost per qualified lead
1
number your CMO, CFO and sales all trust
Built for marketing teams

Everything you need to run — and prove — value-based bidding.

📊

Outcome analytics

ROAS on revenue, value distribution, platform mix. Reporting your CFO actually reads.

🎯

Campaign bidding insights

See which campaigns still bid on clicks or on the wrong conversion — and exactly what to switch.

◎

Calibration loop

Predicted value is checked against closed-won revenue and auto-corrected. No model drift.

⚡

Real-time dispatch

Every new lead is valued and sent within seconds — the algorithms never wait.

🟢

Connection health

Token dies? You get an email, and missed data back-fills on reconnect.

👥

Team-ready

Up to 5 teammates on Base. Shadow mode lets you validate before anything goes live.

Plug in your stack

Works with the tools you already run.

One-click OAuth — or drop a CSV and let the AI map it. Setup guides for every pair:

HubSpot → Google Ads → HubSpot → Meta → Salesforce → Google Ads → Salesforce → LinkedIn → Pipedrive → Meta →
FAQ

What marketing leads ask us.

Do I need a data team or an engineer?+

No. Connect your CRM with one-click OAuth (or drop a CSV), pick the fields that predict value, and PipeValue handles scoring, hashing, matching and dispatch. Most teams go live the same day.

Will this mess with my campaigns?+

Not until you say so. Everything starts in shadow mode: values are computed and logged but nothing is sent. You flip to live when the model looks right — and you can flip back anytime.

How is this different from importing offline conversions myself?+

Manual imports are batchy, unvalued or flat-valued, and break silently. PipeValue streams per-lead € values in real time, monitors the connection, and recalibrates values against actual closed-won revenue.

Walk into the next QBR with revenue ROAS.

Connect your CRM today, validate in shadow mode, and let your budget chase pipeline instead of clicks.

Start your 15-day free trial →