A commercial multi-risk prospect and a price-checker from an aggregator cost you the same click. PipeValue sends expected premium value back to Google & Meta — so your budget hunts policies, not quotes.
Insurance revenue concentrates in a small share of high-premium, multi-policy, high-retention clients — invisible to platforms optimizing on “quote requested”.
PipeValue values every quote from the fields your advisers already capture.
Product line, coverage level, household profile — your CRM knows what a quote is worth. PipeValue makes Google and Meta act on it.
Example — insurance quote value tiers
Value ≈ expected annual premium × P(bind), per profile.
Values stream to the platforms in real time — Smart Bidding and value optimization learn who is actually worth paying for.
Product line, coverage, household, business size — value from what your team already fills in.
Predicted values checked against actually bound premiums, so the model never drifts.
Quotes valued and sent in seconds — critical when shoppers compare five brokers in an hour.
See which campaigns still buy junk quotes, and switch them to value when you're ready.
Value by channel, product line and campaign — where the premium actually comes from.
SHA-256 hashed identifiers, encrypted tokens, EU residency. Client data stays protected.
One-click OAuth — or drop a CSV and let the AI map it. Setup guides for every pair:
Yes — your own paid campaigns are where you control the bidding. Feeding premium values to Google and Meta shifts your direct acquisition toward profiles aggregators can't lock in, and your analytics will show both channels side by side.
Send the expected value at quote time (line of business × typical premium × bind rate) — the calibration loop then corrects the model against actually bound policies. The platforms need relative differences more than perfect euros.
Absolutely. Most brokers start with their highest-variance line (commercial or bundles), prove the lift, then extend the model to the rest.
Send premium value to your ad accounts and stop financing price-checkers.
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